FTC Fine for Bloggers, too far or not far enough?
Yes, it’s been a long time since I have posted, but let’s get down to business.
The proposed FTC regulations which could potentially fine bloggers who take pay-offs (of one kind or another) for products they write about without disclosure, is a potentially good idea with a few flaws. I cannot say how many times I have heard of people doing so-called “research” on the Internet for products. Oftentimes, these people will read blogs as testimonials of how awesome or not awesome a certain product is and will consume that information as an unbiased opinion. Little do these consumers know that some bloggers are receiving what more-or-less amount to bribes. Even if the blogger receives something indirectly, the blogger feels obligated to give a positive review in order to continue receiving preferential treatment.
